For a presentation folder that meets functional needs and goes the extra mile in promoting your brand and representing your company, design should be carefully planned before going to press. For a bottomless bank account, no frill need be left out. But for many, compromises about options are a reality. Thoughtful choices about what to include and exclude can allow you to save money without sacrificing utility and these tips on how to get the most bang for your buck should help.
Number of Printed Sides
The choice between printing on one or two sides may be a misnomer. Printing on the front side includes printing on the left pocket, and printing on the back side includes printing on the right pocket. These are created only after a single flat sheet is stamped with the desired design. Pockets in this case, are printed upside down as artwork on the corresponding side of the sheet.
So take advantage of the real estate you have at no extra cost! Insert a simple design or include a little bit of extra information on the pockets of your folders to get more marketing benefit without spending more dough.
Incurring additional costs for slits in the pockets just to add a business card that could easily be lost is not necessarily the most effective or economical if you’re on a budget. If your organization does not plan to move in the foreseeable future or has a small team, you may consider a one-sided folder that has your contact details directly printed onto the pocket of the presentation folder.
But if you work in a company that is likely to move offices or has dozens of colleagues who might talk directly to customers, you will likely save in the long run by adding the traditional slits to the pocket for business cards.
In unique cases, adding colours does not make your finished product more dazzling or appealing to a potential customer. In the event that a monochromatic scheme can represent you well, using different tones of the same color to create your desired effect may save some money.
Don’t let a small printing budget discourage you from creating a perfect presentation folder. With just a little bit of creativity, you can still have something exceptional without breaking the bank.