If you work in sales and marketing, chances are that you’ve heard all about presentation folders and the pros and cons of using them. Despite the convincing positive arguments, you may still be skeptical about their usefulness. What if your employees don’t often have many opportunities to give presentations? What do you do with leftovers? Can they be reused?
Don’t be fooled. These are more versatile than their name suggests. Below are 5 occasions that they can come in handy.
1. Conference Presentations
Every industry has a number of trade shows or conferences to attend. Whether for recruiting new employees, knowledge sharing, or both, these events offer the opportunity to hold seminars or present information. Such sessions double as publicity for the company and are a perfect venue for using a presentation folder to show off your polish and professionalism.
2. Business Development Meetings
When meeting new clients, it is always helpful to have a portfolio of past works and/or a collection of what you offer neatly packaged and ready to be distributed. These provide a perfect vehicle to accomplish this.
3. Sales Meetings
As your business grows, your products and services will expand and opportunities to cross-sell to your customers will also increase. In these instances, you can use these to package brochures and price lists for your customers’ easy referral and review while creating greater brand recognition.
4. Internal Team Meetings
A presentation folder is convenient for transporting handouts to your next team meeting and allows everyone to organize documents after the meeting. It also helps to reinforce your brand internally.
5. Press Meetings
These can be used by public relations to create a kit for press releases. You can include information about your company, a copy of the release itself, and brochures or booklets that give the media more than enough information to run a piece about your organization.
With so many uses, spending time to create the perfect presentation folder will definitely pay off.