New to the world of presentation folders printing? You probably thought you were home free after creating the design. Happy with your final draft, you log on to submit your request to your online print shop and stop short because there seems to still be an endless list of options. Things such as paper stock and size seem self-explanatory, but when you get to colour, you may be greeted with a list of acronyms that may as well be Greek.
Perhaps among the most surprising are the letters PMS.
It may be the last thing you expected to see, but rest assured there is no typo. PMS stands for Pantone Matching System. Sometime it’s referred to as spot colours. If you’ve ever painted a portrait or requested a custom colour from your local hardware store, then are likely familiar with swatches and colour matching.
PMS functions in much the same way. And with this colour option, company specific colours are created by mixing two or more of the 13 base pigments together. Although this can be a potentially more time consuming process, it ensures that hues are just right every time. Think of the signature Home Depot orange or the famous Coca-cola red.
Where consistency and saturation is critical, PMS should be used with limited exception. As a result, it is more often used in offset printing, where quality is also the primary concern.
One other advantage of using Pantone inks is the freedom to re-order a print job with confidence, even when you are not able to compare samples physically.
The final advantage of is the limitless options. You have the complete freedom to create a hue that is unlike any other currently used.
In conclusion, presentation folders printing can sometimes feel like an overwhelming process that doesn’t stop with the creation of a folder design. But take heart. Not all acronyms are shorthand for unmanageably complex concepts; PMS is easy.