If you’re a new designer, a presentation folder template is a great tool to help you create your first design. These templates even come in handy when experienced designers are looking for new ideas.
But if you’re the one looking for ideas, how do you decide which guide to choose?
Often times this decision depends on personal preference and marketing strategy. But although there is no exact formula for the “right” template, there are certain useful characteristics to look for in templates.
1. Ability to Edit Text and Photos
Templates should come with placeholder text boxes and photos, making them perfect for providing layout ideas. This is only useful, however, if all the text items and photos can be updated and personalized as desired.
2. Ability to Add Text and Photos
The best templates should allow you to add your own text and photos. Without this option, merely personalizing existing text boxes and photos won’t be enough to keep your folder from looking cookie-cutter.
For convenience, compatibility with a variety of file formats is also helpful. The option to can upload JPGs, TIFs, PNGs, or GIFs without having to modify your original file can come in handy when you are considering a variety of photos or design elements.
A folder layout is one of the many places where less is more. No matter how tempting it is to fill up white space with information or eye-catching graphics, resist. Look for a template that effectively uses white space to focus attention on a key message.
As you are customizing your chosen template, continue to resist any impulses to overload the finished piece with additional text and photos. Think of it as gift wrapping. The meat of the package should on the printed materials inside.
Looking for these three characteristics in your next presentation folder template will almost guarantee you an effective blueprint. However, the template is only good as what you put into it.