Category Archives: printing

Other Products from Online Printing Services: Vehicle Magnets

Whether you own a company or work in one, you’re well aware of the usefulness of online printing services. Not only can they print all your paper forms, folders, and business cards, but they can create almost everything needed for your marketing and sales departments. What you may not know is that the large shops provide a wide range of services that can help with promotions and increase brand and product recognition, and you may want to consider incorporating some or all of these products to enhance your current marketing strategy.

Many of you likely already know about or use magnets in promoting or advertising your company. In fact, they are so common in some industries that they are even used in place of business cards. Given their value in homes on refrigerators, on lockers, or inside tool boxes, magnets have a high potential of customer interaction. But vehicle magnets are also available as one of many online printing services of shops that print home magnets.

Vehicle magnets offer the advantage of mobile advertising without the full-time commitment. Like the home magnet, these larger versions adhere to any metal surface. Using vehicle magnets also allows you to involve employees traveling or commuting for work to participate in marketing efforts.

vehiclemagnets

They are especially useful for timely promotions and timeless company/brand advertising. So the next time you need to advertise a store opening, semi-annual sale, or any other special event, don’t just rely on flyers and advertisements. Consider using the vehicle magnet instead.
Also, a vehicle magnet can turn any vehicle into a company car in a flash. And this is much less expensive than custom paint or vehicle wraps.

A bold, carefully designed design can get the attention of a larger, more diverse audience in different neighborhoods than an ad in the classifieds of a local newspaper. And you can take it down when you are off duty.

No internal marketing team? No problem. The design groups at the best online printing services shops are always ready to help. They can help you create an effective and attention-getting vehicle magnet to best benefit your business or organization.

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Does your Presentation Folders Printing need PMS?

New to the world of presentation folders printing? You probably thought you were home free after creating the design. Happy with your final draft, you log on to submit your request to your online print shop and stop short because there seems to still be an endless list of options. Things such as paper stock and size seem self-explanatory, but when you get to colour, you may be greeted with a list of acronyms that may as well be Greek.

Perhaps among the most surprising are the letters PMS.

It may be the last thing you expected to see, but rest assured there is no typo. PMS stands for Pantone Matching System. Sometime it’s referred to as spot colours. If you’ve ever painted a portrait or requested a custom colour from your local hardware store, then are likely familiar with swatches and colour matching.

PMS functions in much the same way. And with this colour option, company specific colours are created by mixing two or more of the 13 base pigments together. Although this can be a potentially more time consuming process, it ensures that hues are just right every time. Think of the signature Home Depot orange or the famous Coca-cola red.

Where consistency and saturation is critical, PMS should be used with limited exception. As a result, it is more often used in offset printing, where quality is also the primary concern.
One other advantage of using Pantone inks is the freedom to re-order a print job with confidence, even when you are not able to compare samples physically.

The final advantage of is the limitless options. You have the complete freedom to create a hue that is unlike any other currently used.

In conclusion, presentation folders printing can sometimes feel like an overwhelming process that doesn’t stop with the creation of a folder design. But take heart. Not all acronyms are shorthand for unmanageably complex concepts; PMS is easy.

Why companies can still benefit from presentation folders

As the world continues to globalize, and companies continue to compete for larger shares of customers, the goal of standing out among competitors or similar providers will continue to grow as a challenge.  Both new and old customers will have to be reminded why they should be loyal.

An effective way to get your name out there and your brand(s) recognized is through the use of presentation folders. Below are just a few ways these can help you win over and keep your customers.

They help you stand out.

Thoughtfully-designed presentation folders not only effectively present information to customers, but they also make a statement about your company and help shape, create, and reinforce its image. Work with your marketing team or a reputable design team to make sure you are getting the most out of this tool.

They personalize a meeting.

It’s sometimes easy for consumers to feel like they are being bombarded by advertisements and bothered by companies trying to steal their free time. Packaging your materials in a pleasant package that says something about your company’s personality can go a long way to build a customer relationship.

They are helpful.

Instead of using words to tell the world about your company and the quality products and services you have to offer, show them what you are about with these and provide brochures and other materials with information upfront about what you can offer them.

They save you money on advertising.

The cost of advertising space and consumer attention has increased over the years. As the world becomes more tech-oriented the cost of “new and improved” media and prime time advertising will continue to go up, and low-tech solutions will sometimes be overlooked. Take advantage of this and invest in presentation folders as a lower cost, effective tool to develop a brand that can catch and keep the attention of new and returning customers.

Pocket Folders: The trusted tool of employees at modern companies

It’s not surprising that simple pocket folders are the most overlooked yet useful tools in the technological age of business. But there are many uses for these, such as:

1. Holding documents. The simplest task is to hold documents for reference or future use. In these instances, it is important to make sure that the pockets are strong and/or deep enough to hold the number of pages you want to keep together. Also, check to make sure that the paper stock itself is thick enough so that normal wear and tear doesn’t quickly damage it.

2. Displaying sales brochures. This can arguably be one of the most interesting uses for pocket folders. When given some room to be creative, a team can also fashion a unique design to show off the company brand.  Thoughtful planning will help craft the perfect sales package for your team to win customers and close deals.

3. Organizing training materials. Most seminars leave employees with at least a small stack of handouts, booklets, notes, or other references. Instead of forcing attendees to find a place to store these pages, these can be passed out to everyone so that these documents can be neatly stored for easy reference after the training.

4. Handing out new employee packets.  Most new employees get inundated with forms and handbooks and pamphlets to read as they get up to speed about their new employer. It is easy for the HR representative or supervisor who is responsible for passing along this information to forget a sheet or two as they get busy. Instead of scrambling to gather all necessary documents, a packet can be put together well in advance to pass out when new employees are hired. New employees, then, can also keep relevant items in the folder with them to read at their leisure.

With so many uses, it becomes easy to see why these rudimentary devices are still on the desks of employees at all levels of many organizations. Pocket folders are smart for all kinds of businesses.

Kit Folders: One tool, unlimited uses

Kit folders are area a simple, yet elegant, tool for you to present any and all the information about your company, products, services, upcoming events, and so on with customers, employees, or shareholders. You can choose to design an effective all-around folder something custom catering to your audience while playing an important role in your brand marketing.

These are so versatile that every department and industry can benefit from their use. Here are just a few examples of how just one company can take advantage of these tools.

New employee on-boarding.

When new employees start, the amount of paperwork and information they receive and a company has to pass along can be overwhelming. Rather than showing up with a stack of official documents, you can use a beautifully designed kit folders to organize the papers they can keep in an easy to read through kind of way. This will also help you easily direct them to the documents they need to answer any questions they may have.

Monthly department meetings

These can be used to pass out information for review during or after any meeting. It helps everyone in the room organize files that keep them up to date about internal news.

Shareholder meetings

Present the relevant financial results as well as company updates, letters from the c-suite, and upcoming votes in a folder so that shareholders have easy access to the information that they want. These can also help remind them of the type of company they are invested in, when designed to enhance brand image.

Sales meetings

Whether you provide services or sell products, a sales meeting with neatly arranged brochures and other marketing information that showcase your offerings in a smart-looking package will help any customer better visualize the benefits of choosing your company. Just remember not to overload your customers with too many options at one time.

Trainings and conferences

Participating in external trainings and conferences is a networking exercise as much as it is a professional development endeavor. Especially if your firm has a booth or is leading one of the sessions, the use of kit folders can greatly enhance your company image and crate a lasting impression on attendees.

5 occasions where you need a presentation folder

If you work in sales and marketing, chances are that you’ve heard all about presentation folders and the pros and cons of using them. Despite the convincing positive arguments, you may still be skeptical about their usefulness. What if your employees don’t often have many opportunities to give presentations? What do you do with leftovers? Can they be reused?

Don’t be fooled. These are more versatile than their name suggests. Below are 5 occasions that they can come in handy.

1. Conference Presentations

Every industry has a number of trade shows or conferences to attend. Whether for recruiting new employees, knowledge sharing, or both, these events offer the opportunity to hold seminars or present information. Such sessions double as publicity for the company and are a perfect venue for using a presentation folder to show off your polish and professionalism.

2. Business Development Meetings

When meeting new clients, it is always helpful to have a portfolio of past works and/or a collection of what you offer neatly packaged and ready to be distributed. These provide a perfect vehicle to accomplish this.

3. Sales Meetings

As your business grows, your products and services will expand and opportunities to cross-sell to your customers will also increase. In these instances, you can use these to package brochures and price lists for your customers’ easy referral and review while creating greater brand recognition.

4. Internal Team Meetings

A presentation folder is convenient for transporting handouts to your next team meeting and allows everyone to organize documents after the meeting. It also helps to reinforce your brand internally.

5. Press Meetings

These can be used by public relations to create a kit for press releases. You can include information about your company, a copy of the release itself, and brochures or booklets that give the media more than enough information to run a piece about your organization.

With so many uses, spending time to create the perfect presentation folder will definitely pay off.

How to effectively design custom presentation folders

With high pressure to cut costs in today’s hyper-competitive market, companies need their employees to be more innovative about using resources to stay within budgets. This is especially true for departments with impact that is harder to accurately measure, such as marketing. One often overlooked and underutilized tool are custom presentation folders. By spending a little extra time and effort to design the right folder, marketers can succinctly represent the company’s brand and culture while setting expectations for customers or reporters.

To do this, first identify and understand the target audience.  For example, prospective, new, and existing customers, although similar, have very different needs.

Prospective customers need to be convinced to trust your company and products or services. New customers need to be informed about all the different products or services you offer and perhaps even better understand your firm’s culture. Existing customers need to be reassured that you can continue to deliver the products and services they’ve come to rely on.

One folder cannot serve these different functions. As a result, you will have to choose one group and design a folder with that end use in mind, based on what goes into it.

Custom Folders

Once the general design has been created, details such as fonts and colours have to be chosen. It will be tempting to use a wide variety of both. But keep in mind that designs are not made stunning by indiscriminate use of flares. They are most powerful when clean, simple, and straightforward. Limit the number of fonts to a maximum of three and colours to a couple key choices and a handful of smaller accents.

When your design is finalized and you are ready to review your proof, work with your printer to determine the optimal paper stock to ensure you get a quality print. Even the most brilliant designs can get lost and forgotten when printed on the wrong type of paper.

Remembering these simple points can allow you to turn an everyday organizational tool into an effective marketing tool.  Take advantage of the versatile capacity of custom presentation folders and expand your options without increasing costs.