Why companies can still benefit from presentation folders

As the world continues to globalize, and companies continue to compete for larger shares of customers, the goal of standing out among competitors or similar providers will continue to grow as a challenge.  Both new and old customers will have to be reminded why they should be loyal.

An effective way to get your name out there and your brand(s) recognized is through the use of presentation folders. Below are just a few ways these can help you win over and keep your customers.

They help you stand out.

Thoughtfully-designed presentation folders not only effectively present information to customers, but they also make a statement about your company and help shape, create, and reinforce its image. Work with your marketing team or a reputable design team to make sure you are getting the most out of this tool.

They personalize a meeting.

It’s sometimes easy for consumers to feel like they are being bombarded by advertisements and bothered by companies trying to steal their free time. Packaging your materials in a pleasant package that says something about your company’s personality can go a long way to build a customer relationship.

They are helpful.

Instead of using words to tell the world about your company and the quality products and services you have to offer, show them what you are about with these and provide brochures and other materials with information upfront about what you can offer them.

They save you money on advertising.

The cost of advertising space and consumer attention has increased over the years. As the world becomes more tech-oriented the cost of “new and improved” media and prime time advertising will continue to go up, and low-tech solutions will sometimes be overlooked. Take advantage of this and invest in presentation folders as a lower cost, effective tool to develop a brand that can catch and keep the attention of new and returning customers.

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Pocket Folders: The trusted tool of employees at modern companies

It’s not surprising that simple pocket folders are the most overlooked yet useful tools in the technological age of business. But there are many uses for these, such as:

1. Holding documents. The simplest task is to hold documents for reference or future use. In these instances, it is important to make sure that the pockets are strong and/or deep enough to hold the number of pages you want to keep together. Also, check to make sure that the paper stock itself is thick enough so that normal wear and tear doesn’t quickly damage it.

2. Displaying sales brochures. This can arguably be one of the most interesting uses for pocket folders. When given some room to be creative, a team can also fashion a unique design to show off the company brand.  Thoughtful planning will help craft the perfect sales package for your team to win customers and close deals.

3. Organizing training materials. Most seminars leave employees with at least a small stack of handouts, booklets, notes, or other references. Instead of forcing attendees to find a place to store these pages, these can be passed out to everyone so that these documents can be neatly stored for easy reference after the training.

4. Handing out new employee packets.  Most new employees get inundated with forms and handbooks and pamphlets to read as they get up to speed about their new employer. It is easy for the HR representative or supervisor who is responsible for passing along this information to forget a sheet or two as they get busy. Instead of scrambling to gather all necessary documents, a packet can be put together well in advance to pass out when new employees are hired. New employees, then, can also keep relevant items in the folder with them to read at their leisure.

With so many uses, it becomes easy to see why these rudimentary devices are still on the desks of employees at all levels of many organizations. Pocket folders are smart for all kinds of businesses.

Kit Folders: One tool, unlimited uses

Kit folders are area a simple, yet elegant, tool for you to present any and all the information about your company, products, services, upcoming events, and so on with customers, employees, or shareholders. You can choose to design an effective all-around folder something custom catering to your audience while playing an important role in your brand marketing.

These are so versatile that every department and industry can benefit from their use. Here are just a few examples of how just one company can take advantage of these tools.

New employee on-boarding.

When new employees start, the amount of paperwork and information they receive and a company has to pass along can be overwhelming. Rather than showing up with a stack of official documents, you can use a beautifully designed kit folders to organize the papers they can keep in an easy to read through kind of way. This will also help you easily direct them to the documents they need to answer any questions they may have.

Monthly department meetings

These can be used to pass out information for review during or after any meeting. It helps everyone in the room organize files that keep them up to date about internal news.

Shareholder meetings

Present the relevant financial results as well as company updates, letters from the c-suite, and upcoming votes in a folder so that shareholders have easy access to the information that they want. These can also help remind them of the type of company they are invested in, when designed to enhance brand image.

Sales meetings

Whether you provide services or sell products, a sales meeting with neatly arranged brochures and other marketing information that showcase your offerings in a smart-looking package will help any customer better visualize the benefits of choosing your company. Just remember not to overload your customers with too many options at one time.

Trainings and conferences

Participating in external trainings and conferences is a networking exercise as much as it is a professional development endeavor. Especially if your firm has a booth or is leading one of the sessions, the use of kit folders can greatly enhance your company image and crate a lasting impression on attendees.

5 occasions where you need a presentation folder

If you work in sales and marketing, chances are that you’ve heard all about presentation folders and the pros and cons of using them. Despite the convincing positive arguments, you may still be skeptical about their usefulness. What if your employees don’t often have many opportunities to give presentations? What do you do with leftovers? Can they be reused?

Don’t be fooled. These are more versatile than their name suggests. Below are 5 occasions that they can come in handy.

1. Conference Presentations

Every industry has a number of trade shows or conferences to attend. Whether for recruiting new employees, knowledge sharing, or both, these events offer the opportunity to hold seminars or present information. Such sessions double as publicity for the company and are a perfect venue for using a presentation folder to show off your polish and professionalism.

2. Business Development Meetings

When meeting new clients, it is always helpful to have a portfolio of past works and/or a collection of what you offer neatly packaged and ready to be distributed. These provide a perfect vehicle to accomplish this.

3. Sales Meetings

As your business grows, your products and services will expand and opportunities to cross-sell to your customers will also increase. In these instances, you can use these to package brochures and price lists for your customers’ easy referral and review while creating greater brand recognition.

4. Internal Team Meetings

A presentation folder is convenient for transporting handouts to your next team meeting and allows everyone to organize documents after the meeting. It also helps to reinforce your brand internally.

5. Press Meetings

These can be used by public relations to create a kit for press releases. You can include information about your company, a copy of the release itself, and brochures or booklets that give the media more than enough information to run a piece about your organization.

With so many uses, spending time to create the perfect presentation folder will definitely pay off.

How to effectively design custom presentation folders

With high pressure to cut costs in today’s hyper-competitive market, companies need their employees to be more innovative about using resources to stay within budgets. This is especially true for departments with impact that is harder to accurately measure, such as marketing. One often overlooked and underutilized tool are custom presentation folders. By spending a little extra time and effort to design the right folder, marketers can succinctly represent the company’s brand and culture while setting expectations for customers or reporters.

To do this, first identify and understand the target audience.  For example, prospective, new, and existing customers, although similar, have very different needs.

Prospective customers need to be convinced to trust your company and products or services. New customers need to be informed about all the different products or services you offer and perhaps even better understand your firm’s culture. Existing customers need to be reassured that you can continue to deliver the products and services they’ve come to rely on.

One folder cannot serve these different functions. As a result, you will have to choose one group and design a folder with that end use in mind, based on what goes into it.

Custom Folders

Once the general design has been created, details such as fonts and colours have to be chosen. It will be tempting to use a wide variety of both. But keep in mind that designs are not made stunning by indiscriminate use of flares. They are most powerful when clean, simple, and straightforward. Limit the number of fonts to a maximum of three and colours to a couple key choices and a handful of smaller accents.

When your design is finalized and you are ready to review your proof, work with your printer to determine the optimal paper stock to ensure you get a quality print. Even the most brilliant designs can get lost and forgotten when printed on the wrong type of paper.

Remembering these simple points can allow you to turn an everyday organizational tool into an effective marketing tool.  Take advantage of the versatile capacity of custom presentation folders and expand your options without increasing costs.

A few money-saving tips on creating your presentation folder

For a presentation folder that meets functional needs and goes the extra mile in promoting your brand and representing your company, design should be carefully planned before going to press. For a bottomless bank account, no frill need be left out. But for many, compromises about options are a reality. Thoughtful choices about what to include and exclude can allow you to save money without sacrificing utility and these tips on how to get the most bang for your buck should help.

Number of Printed Sides

The choice between printing on one or two sides may be a misnomer. Printing on the front side includes printing on the left pocket, and printing on the back side includes printing on the right pocket. These are created only after a single flat sheet is stamped with the desired design. Pockets in this case, are printed upside down as artwork on the corresponding side of the sheet.
So take advantage of the real estate you have at no extra cost! Insert a simple design or include a little bit of extra information on the pockets of your folders to get more marketing benefit without spending more dough.

Contact Information

Incurring additional costs for slits in the pockets just to add a business card that could easily be lost is not necessarily the most effective or economical if you’re on a budget. If your organization does not plan to move in the foreseeable future or has a small team, you may consider a one-sided folder that has your contact details directly printed onto the pocket of the presentation folder.
But if you work in a company that is likely to move offices or has dozens of colleagues who might talk directly to customers, you will likely save in the long run by adding the traditional slits to the pocket for business cards.

Colour

In unique cases, adding colours does not make your finished product more dazzling or appealing to a potential customer. In the event that a monochromatic scheme can represent you well, using different tones of the same color to create your desired effect may save some money.

Conclusion

Don’t let a small printing budget discourage you from creating a perfect presentation folder. With just a little bit of creativity, you can still have something exceptional without breaking the bank.

How to Choose Your Online Printing Services

Have you shopped around for online printing services only to find that your same job submitted to two shops came back with different quotes? Price alone should not be your deciding factor, as you should be seeking value, so which one do you choose?

There are a lot of factors you could consider, such as turnaround time, shipping costs, and customer reviews. However, the technology may be the difference especially if you have a small order—the type of printing the company will use for your order could be the decision maker.

There are two basic types of printing methods used in the industry today—offset printing and digital printing. Although the differences may be negligible to the untrained eye, understanding them will help you better choose a service to match your needs.

Digital Printing

Generally, digital printing is the more cost effective of the two printing methods. It is the one we are most familiar with today. Your images get upload and then transferred onto your choice of medium using either industrial laser or inkjet printers. Smaller volume jobs are made more affordable because the setup costs are much less compared to that of traditional offset printing. As a result, turnaround times are also shorter and modification to the design can be made and quickly incorporated into the printed product.

Offset Printing

On the other hand, offset printing generally produces higher quality products with sharper lines and cleaner images. This method transfers designs onto something like a rubber stamp before the final medium. For example, a poster would get passed through the printer and “stamped” multiple times, each rubber sheet adding the appropriate amount of a different coloured ink until the correct shade is created.

The Verdict

As technology improves, it will likely be more difficult for us to spot the difference between these two printing methods, especially without a side-by-side comparison and a magnifying glass. It’s already pretty tough for most people now. Until then, remember to consider more than just cost when choosing your online printing services. Make sure you get a product that meets your needs, is a great value, and utilizes a printing method that gives you the right blend of quality, speed, and affordability.

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