Tag Archives: Custom Folders

Characteristics of an Effective Presentation Folder Template

If you’re a new designer, a presentation folder template is a great tool to help you create your first design. These templates even come in handy when experienced designers are looking for new ideas.

But if you’re the one looking for ideas, how do you decide which guide to choose?

Often times this decision depends on personal preference and marketing strategy. But although there is no exact formula for the “right” template, there are certain useful characteristics to look for in templates.

1. Ability to Edit Text and Photos

Templates should come with placeholder text boxes and photos, making them perfect for providing layout ideas. This is only useful, however, if all the text items and photos can be updated and personalized as desired.

2. Ability to Add Text and Photos

The best templates should allow you to add your own text and photos. Without this option, merely personalizing existing text boxes and photos won’t be enough to keep your folder from looking cookie-cutter.

For convenience, compatibility with a variety of file formats is also helpful. The option to can upload JPGs, TIFs, PNGs, or GIFs without having to modify your original file can come in handy when you are considering a variety of photos or design elements.


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3. Simplicity

A folder layout is one of the many places where less is more.  No matter how tempting it is to fill up white space with information or eye-catching graphics, resist. Look for a template that effectively uses white space to focus attention on a key message.

As you are customizing your chosen template, continue to resist any impulses to overload the finished piece with additional text and photos. Think of it as gift wrapping. The meat of the package should on the printed materials inside.


Looking for these three characteristics in your next presentation folder template will almost guarantee you an effective blueprint. However, the template is only good as what you put into it.


Why companies can still benefit from presentation folders

As the world continues to globalize, and companies continue to compete for larger shares of customers, the goal of standing out among competitors or similar providers will continue to grow as a challenge.  Both new and old customers will have to be reminded why they should be loyal.

An effective way to get your name out there and your brand(s) recognized is through the use of presentation folders. Below are just a few ways these can help you win over and keep your customers.

They help you stand out.

Thoughtfully-designed presentation folders not only effectively present information to customers, but they also make a statement about your company and help shape, create, and reinforce its image. Work with your marketing team or a reputable design team to make sure you are getting the most out of this tool.

They personalize a meeting.

It’s sometimes easy for consumers to feel like they are being bombarded by advertisements and bothered by companies trying to steal their free time. Packaging your materials in a pleasant package that says something about your company’s personality can go a long way to build a customer relationship.

They are helpful.

Instead of using words to tell the world about your company and the quality products and services you have to offer, show them what you are about with these and provide brochures and other materials with information upfront about what you can offer them.

They save you money on advertising.

The cost of advertising space and consumer attention has increased over the years. As the world becomes more tech-oriented the cost of “new and improved” media and prime time advertising will continue to go up, and low-tech solutions will sometimes be overlooked. Take advantage of this and invest in presentation folders as a lower cost, effective tool to develop a brand that can catch and keep the attention of new and returning customers.

Kit Folders: One tool, unlimited uses

Kit folders are area a simple, yet elegant, tool for you to present any and all the information about your company, products, services, upcoming events, and so on with customers, employees, or shareholders. You can choose to design an effective all-around folder something custom catering to your audience while playing an important role in your brand marketing.

These are so versatile that every department and industry can benefit from their use. Here are just a few examples of how just one company can take advantage of these tools.

New employee on-boarding.

When new employees start, the amount of paperwork and information they receive and a company has to pass along can be overwhelming. Rather than showing up with a stack of official documents, you can use a beautifully designed kit folders to organize the papers they can keep in an easy to read through kind of way. This will also help you easily direct them to the documents they need to answer any questions they may have.

Monthly department meetings

These can be used to pass out information for review during or after any meeting. It helps everyone in the room organize files that keep them up to date about internal news.

Shareholder meetings

Present the relevant financial results as well as company updates, letters from the c-suite, and upcoming votes in a folder so that shareholders have easy access to the information that they want. These can also help remind them of the type of company they are invested in, when designed to enhance brand image.

Sales meetings

Whether you provide services or sell products, a sales meeting with neatly arranged brochures and other marketing information that showcase your offerings in a smart-looking package will help any customer better visualize the benefits of choosing your company. Just remember not to overload your customers with too many options at one time.

Trainings and conferences

Participating in external trainings and conferences is a networking exercise as much as it is a professional development endeavor. Especially if your firm has a booth or is leading one of the sessions, the use of kit folders can greatly enhance your company image and crate a lasting impression on attendees.

How to effectively design custom presentation folders

With high pressure to cut costs in today’s hyper-competitive market, companies need their employees to be more innovative about using resources to stay within budgets. This is especially true for departments with impact that is harder to accurately measure, such as marketing. One often overlooked and underutilized tool are custom presentation folders. By spending a little extra time and effort to design the right folder, marketers can succinctly represent the company’s brand and culture while setting expectations for customers or reporters.

To do this, first identify and understand the target audience.  For example, prospective, new, and existing customers, although similar, have very different needs.

Prospective customers need to be convinced to trust your company and products or services. New customers need to be informed about all the different products or services you offer and perhaps even better understand your firm’s culture. Existing customers need to be reassured that you can continue to deliver the products and services they’ve come to rely on.

One folder cannot serve these different functions. As a result, you will have to choose one group and design a folder with that end use in mind, based on what goes into it.

Custom Folders

Once the general design has been created, details such as fonts and colours have to be chosen. It will be tempting to use a wide variety of both. But keep in mind that designs are not made stunning by indiscriminate use of flares. They are most powerful when clean, simple, and straightforward. Limit the number of fonts to a maximum of three and colours to a couple key choices and a handful of smaller accents.

When your design is finalized and you are ready to review your proof, work with your printer to determine the optimal paper stock to ensure you get a quality print. Even the most brilliant designs can get lost and forgotten when printed on the wrong type of paper.

Remembering these simple points can allow you to turn an everyday organizational tool into an effective marketing tool.  Take advantage of the versatile capacity of custom presentation folders and expand your options without increasing costs.

A few money-saving tips on creating your presentation folder

For a presentation folder that meets functional needs and goes the extra mile in promoting your brand and representing your company, design should be carefully planned before going to press. For a bottomless bank account, no frill need be left out. But for many, compromises about options are a reality. Thoughtful choices about what to include and exclude can allow you to save money without sacrificing utility and these tips on how to get the most bang for your buck should help.

Number of Printed Sides

The choice between printing on one or two sides may be a misnomer. Printing on the front side includes printing on the left pocket, and printing on the back side includes printing on the right pocket. These are created only after a single flat sheet is stamped with the desired design. Pockets in this case, are printed upside down as artwork on the corresponding side of the sheet.
So take advantage of the real estate you have at no extra cost! Insert a simple design or include a little bit of extra information on the pockets of your folders to get more marketing benefit without spending more dough.

Contact Information

Incurring additional costs for slits in the pockets just to add a business card that could easily be lost is not necessarily the most effective or economical if you’re on a budget. If your organization does not plan to move in the foreseeable future or has a small team, you may consider a one-sided folder that has your contact details directly printed onto the pocket of the presentation folder.
But if you work in a company that is likely to move offices or has dozens of colleagues who might talk directly to customers, you will likely save in the long run by adding the traditional slits to the pocket for business cards.


In unique cases, adding colours does not make your finished product more dazzling or appealing to a potential customer. In the event that a monochromatic scheme can represent you well, using different tones of the same color to create your desired effect may save some money.


Don’t let a small printing budget discourage you from creating a perfect presentation folder. With just a little bit of creativity, you can still have something exceptional without breaking the bank.

Presentation Folder Printing: 4 Tips to Success

If you’re preparing for important sales pitch and looking for presentation folder printing services, but just don’t know where to start, here are a few tips to keep in mind to help ensure a quality production.

  1. Look online. You will have a long list of print shops to choose from online. Take into consideration customer reviews and available services as you browse each site. Although you can always reach out to different companies for specific jobs, developing a good relationship with a dependable, one-stop shop for printing needs is always preferable.
  2. Request samples from the printer. Even if you think you know what you want, sometimes being able to see and flip through your options makes a world of a difference. If you have long-time trusted clients, you may also want to ask for their input while reviewing your options.
  3. Work with the printer. Before your folders go to press, you will get a proof to review. Take your time to check the aesthetics, message, and grammar of your text and design. Work with the shop to clean up any issues. It’s easy to overlook a small error that will become glaringly embarrassing if your current or potential clients discover it before you.
  4. Resist Bulk Orders. With volume discounts available, you may be tempted to put in an order that will last the length of your tenure at the company.  Resist this urge. Order just enough for your middle-term needs. Because these folders are part of your branding strategy, the freedom to not be locked into one design indefinitely is essential to keeping your marketing fresh.

With a little bit of research and discipline, presentation folder printing can be a breeze with these tips.