Tag Archives: custom presentation folders

5 occasions where you need a presentation folder

If you work in sales and marketing, chances are that you’ve heard all about presentation folders and the pros and cons of using them. Despite the convincing positive arguments, you may still be skeptical about their usefulness. What if your employees don’t often have many opportunities to give presentations? What do you do with leftovers? Can they be reused?

Don’t be fooled. These are more versatile than their name suggests. Below are 5 occasions that they can come in handy.

1. Conference Presentations

Every industry has a number of trade shows or conferences to attend. Whether for recruiting new employees, knowledge sharing, or both, these events offer the opportunity to hold seminars or present information. Such sessions double as publicity for the company and are a perfect venue for using a presentation folder to show off your polish and professionalism.

2. Business Development Meetings

When meeting new clients, it is always helpful to have a portfolio of past works and/or a collection of what you offer neatly packaged and ready to be distributed. These provide a perfect vehicle to accomplish this.

3. Sales Meetings

As your business grows, your products and services will expand and opportunities to cross-sell to your customers will also increase. In these instances, you can use these to package brochures and price lists for your customers’ easy referral and review while creating greater brand recognition.

4. Internal Team Meetings

A presentation folder is convenient for transporting handouts to your next team meeting and allows everyone to organize documents after the meeting. It also helps to reinforce your brand internally.

5. Press Meetings

These can be used by public relations to create a kit for press releases. You can include information about your company, a copy of the release itself, and brochures or booklets that give the media more than enough information to run a piece about your organization.

With so many uses, spending time to create the perfect presentation folder will definitely pay off.

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How to effectively design custom presentation folders

With high pressure to cut costs in today’s hyper-competitive market, companies need their employees to be more innovative about using resources to stay within budgets. This is especially true for departments with impact that is harder to accurately measure, such as marketing. One often overlooked and underutilized tool are custom presentation folders. By spending a little extra time and effort to design the right folder, marketers can succinctly represent the company’s brand and culture while setting expectations for customers or reporters.

To do this, first identify and understand the target audience.  For example, prospective, new, and existing customers, although similar, have very different needs.

Prospective customers need to be convinced to trust your company and products or services. New customers need to be informed about all the different products or services you offer and perhaps even better understand your firm’s culture. Existing customers need to be reassured that you can continue to deliver the products and services they’ve come to rely on.

One folder cannot serve these different functions. As a result, you will have to choose one group and design a folder with that end use in mind, based on what goes into it.

Custom Folders

Once the general design has been created, details such as fonts and colours have to be chosen. It will be tempting to use a wide variety of both. But keep in mind that designs are not made stunning by indiscriminate use of flares. They are most powerful when clean, simple, and straightforward. Limit the number of fonts to a maximum of three and colours to a couple key choices and a handful of smaller accents.

When your design is finalized and you are ready to review your proof, work with your printer to determine the optimal paper stock to ensure you get a quality print. Even the most brilliant designs can get lost and forgotten when printed on the wrong type of paper.

Remembering these simple points can allow you to turn an everyday organizational tool into an effective marketing tool.  Take advantage of the versatile capacity of custom presentation folders and expand your options without increasing costs.