Tag Archives: presentation folder

Characteristics of an Effective Presentation Folder Template

If you’re a new designer, a presentation folder template is a great tool to help you create your first design. These templates even come in handy when experienced designers are looking for new ideas.

But if you’re the one looking for ideas, how do you decide which guide to choose?

Often times this decision depends on personal preference and marketing strategy. But although there is no exact formula for the “right” template, there are certain useful characteristics to look for in templates.

1. Ability to Edit Text and Photos

Templates should come with placeholder text boxes and photos, making them perfect for providing layout ideas. This is only useful, however, if all the text items and photos can be updated and personalized as desired.

2. Ability to Add Text and Photos

The best templates should allow you to add your own text and photos. Without this option, merely personalizing existing text boxes and photos won’t be enough to keep your folder from looking cookie-cutter.

For convenience, compatibility with a variety of file formats is also helpful. The option to can upload JPGs, TIFs, PNGs, or GIFs without having to modify your original file can come in handy when you are considering a variety of photos or design elements.

 

Best Presentation folder templates
Get Creative Presentation Folder Template

3. Simplicity

A folder layout is one of the many places where less is more.  No matter how tempting it is to fill up white space with information or eye-catching graphics, resist. Look for a template that effectively uses white space to focus attention on a key message.

As you are customizing your chosen template, continue to resist any impulses to overload the finished piece with additional text and photos. Think of it as gift wrapping. The meat of the package should on the printed materials inside.

Conclusion

Looking for these three characteristics in your next presentation folder template will almost guarantee you an effective blueprint. However, the template is only good as what you put into it.

What Quality Print Shops Offer for Presentation Folder Printing

Presentation folder printing can be a breeze when you work with the right printing company. The best ones offer not only a variety of options in materials and finishes, but they also offer the affordable assistance of their in-house design team to help you with any part of the printing process. Below are a few essential options and services to look for in a printing shop.

Variety of paper stock
The type of paper you choose will determine the durability and the look and feel of your folder. Thicker paper will generally be more durable to a point. After that, the thickness will actually make it easier to crinkle and retain creases.

Some paper stock is also better at showing off certain, if not all, colours. Having a high-level vision for your presentation folder will help ensure that the paper type you choose will best suit your design.

foldersColour options
There are times when a simple two- or three-tone colour pallet goes a long way. Then there are times, when bold splashes of colour are needed. To have all your needs covered, make sure your printer has a variety of colour options to choose from.

Experienced design team
If you are lucky, you have colleagues to help you or critique your design before it goes to press. Even so, it may still help to get an experienced unbiased perspective. Looking for a printer that has an experienced team which is knowledgeable enough to help you through any step of the design or printing process is important to ensure quality products every time.

Even if you don’t officially ask for customized assistance, trusted shops often take time to review proofs for errors even before or after you finalize your approval.

Flexible turnaround
You never know when you’ll find yourself on a last minute job.  While the premium of asking for rush printing and delivery may be difficult to accept, there will always be that one exception. You want a presentation folder printing shop that gives you the flexibility to cover short notice needs. You never know when you may need them.

Does your Presentation Folders Printing need PMS?

New to the world of presentation folders printing? You probably thought you were home free after creating the design. Happy with your final draft, you log on to submit your request to your online print shop and stop short because there seems to still be an endless list of options. Things such as paper stock and size seem self-explanatory, but when you get to colour, you may be greeted with a list of acronyms that may as well be Greek.

Perhaps among the most surprising are the letters PMS.

It may be the last thing you expected to see, but rest assured there is no typo. PMS stands for Pantone Matching System. Sometime it’s referred to as spot colours. If you’ve ever painted a portrait or requested a custom colour from your local hardware store, then are likely familiar with swatches and colour matching.

PMS functions in much the same way. And with this colour option, company specific colours are created by mixing two or more of the 13 base pigments together. Although this can be a potentially more time consuming process, it ensures that hues are just right every time. Think of the signature Home Depot orange or the famous Coca-cola red.

Where consistency and saturation is critical, PMS should be used with limited exception. As a result, it is more often used in offset printing, where quality is also the primary concern.
One other advantage of using Pantone inks is the freedom to re-order a print job with confidence, even when you are not able to compare samples physically.

The final advantage of is the limitless options. You have the complete freedom to create a hue that is unlike any other currently used.

In conclusion, presentation folders printing can sometimes feel like an overwhelming process that doesn’t stop with the creation of a folder design. But take heart. Not all acronyms are shorthand for unmanageably complex concepts; PMS is easy.

5 occasions where you need a presentation folder

If you work in sales and marketing, chances are that you’ve heard all about presentation folders and the pros and cons of using them. Despite the convincing positive arguments, you may still be skeptical about their usefulness. What if your employees don’t often have many opportunities to give presentations? What do you do with leftovers? Can they be reused?

Don’t be fooled. These are more versatile than their name suggests. Below are 5 occasions that they can come in handy.

1. Conference Presentations

Every industry has a number of trade shows or conferences to attend. Whether for recruiting new employees, knowledge sharing, or both, these events offer the opportunity to hold seminars or present information. Such sessions double as publicity for the company and are a perfect venue for using a presentation folder to show off your polish and professionalism.

2. Business Development Meetings

When meeting new clients, it is always helpful to have a portfolio of past works and/or a collection of what you offer neatly packaged and ready to be distributed. These provide a perfect vehicle to accomplish this.

3. Sales Meetings

As your business grows, your products and services will expand and opportunities to cross-sell to your customers will also increase. In these instances, you can use these to package brochures and price lists for your customers’ easy referral and review while creating greater brand recognition.

4. Internal Team Meetings

A presentation folder is convenient for transporting handouts to your next team meeting and allows everyone to organize documents after the meeting. It also helps to reinforce your brand internally.

5. Press Meetings

These can be used by public relations to create a kit for press releases. You can include information about your company, a copy of the release itself, and brochures or booklets that give the media more than enough information to run a piece about your organization.

With so many uses, spending time to create the perfect presentation folder will definitely pay off.

A few money-saving tips on creating your presentation folder

For a presentation folder that meets functional needs and goes the extra mile in promoting your brand and representing your company, design should be carefully planned before going to press. For a bottomless bank account, no frill need be left out. But for many, compromises about options are a reality. Thoughtful choices about what to include and exclude can allow you to save money without sacrificing utility and these tips on how to get the most bang for your buck should help.

Number of Printed Sides

The choice between printing on one or two sides may be a misnomer. Printing on the front side includes printing on the left pocket, and printing on the back side includes printing on the right pocket. These are created only after a single flat sheet is stamped with the desired design. Pockets in this case, are printed upside down as artwork on the corresponding side of the sheet.
So take advantage of the real estate you have at no extra cost! Insert a simple design or include a little bit of extra information on the pockets of your folders to get more marketing benefit without spending more dough.

Contact Information

Incurring additional costs for slits in the pockets just to add a business card that could easily be lost is not necessarily the most effective or economical if you’re on a budget. If your organization does not plan to move in the foreseeable future or has a small team, you may consider a one-sided folder that has your contact details directly printed onto the pocket of the presentation folder.
But if you work in a company that is likely to move offices or has dozens of colleagues who might talk directly to customers, you will likely save in the long run by adding the traditional slits to the pocket for business cards.

Colour

In unique cases, adding colours does not make your finished product more dazzling or appealing to a potential customer. In the event that a monochromatic scheme can represent you well, using different tones of the same color to create your desired effect may save some money.

Conclusion

Don’t let a small printing budget discourage you from creating a perfect presentation folder. With just a little bit of creativity, you can still have something exceptional without breaking the bank.